Enhancing B2B sales with Generative AI: is it a real game changer?
May 2024 By Livio Moretti and Andrea Boeri When Artificial Intelligence (AI) has just become part of almost everybody’s life, at least because it has been incorporated in many consumer products (even the once humble toothbrush), a new wave is coming with Generative Artificial Intelligence (GenAI). GenAI refers to algorithms (for example ChatGPT) that can […]