Building commercial excellence in a B2B scale-up: 5 myths to debunk
May 2024 By Andrea Boeri A scale-up is a company that has already validated its business model and achieved a product-market fit. Based on our experience, we would say that when a company reaches an annual turnover of approximately $ 5 -10 million, it starts shifting from finding its product–market fit to aggressively growing. This stage […]