Negotiation Masterclass: The Yalta Conference
Learnings from an historical negotiation and take-aways for the Corporate world Upon hearing critics complain he had “sold out American interests” the exhausted FDR responded, “I didn’t say the result was good. I said it was the best I could do.” The Yalta Conference in February 1945 ranks among one of the most interesting negotiations […]
The growth and efficiency potential of Generative AI
An analysis of the impact across functions and industries Generative AI has increasingly become a focal point in technological innovation, capturing global attention with its multifaceted utility and rapid development. Unlike its predecessors, generative AI’s applications, ranging from ChatGPT to GitHub Copilot and Google’s Bard, have broad utility in routine tasks, text generation, music composition, […]
The Art of Crafting Effective Incentive Plans
Today, let’s delve into the often underestimated yet pivotal aspect of organizational success – incentive plans. These behind-the-scenes motivators play a profound role in shaping an organization’s performance, often quietly working their magic. In this post, we’ll explore the critical importance of incentive plans, the perils of neglecting them, and the essential elements in crafting […]
Embracing a Digital-First Approach in B2B- imperatives and enablers
The landscape for B2B businesses is undergoing a profound transformation. The recent Salesforce survey’s findings, where 58% of representatives acknowledge a permanent shift in their roles in the last 3 years, the pandemic triggered an abrupt shift, pushing B2B interactions towards remote, digital avenues. This transition unraveled challenges entrenched within traditional commercial methods while illuminating […]
Unlocking the Power of Indirect Sales Channels
In the ever-evolving landscape of corporate strategies, the decisions related to sales channels can have a profound impact on a company’s fortunes. As evidenced by the divergent market reactions to Nike’s and Tesla’s distribution strategy changes, managing distribution channels is far from straightforward. In this article, we will delve into a methodology that has been […]
Add an engine to your sales machine
case study Transforming B2B Customer Care into a profit centre A new platform for Revenue growth In the dynamic landscape of B2B, Customer Care isn’t just about answering call, it’s a powerhouse for client satisfaction, loyalty and a platform for revenue growth. The maturity of a B2B Customer Care function isn’t a static checkbox; it’s […]